Prendas di Ittiri 2026: The Secret to Buying the True "Jewels" of Sardinia (Avoiding Tourist Traps)

If you are planning a getaway to Sardinia in December to enjoy our inimitable mild winter climate, there is an event you won't easily find in glossy international tourist guides, but which true travelers mark in red on their calendars.
We are talking about Prendas di Ittiri, whose 17th winter edition is confirmed for December 2 and 3, 2026.
In the Sardinian language, Prendas means "jewels". But don't just expect gold and coral: the real jewels on display here are the food, wine, textile, and cultural excellences of the Coros territory. Here's why you absolutely must attend (and how to do it without going crazy in traffic).
🛍️ The Ultimate Souvenir Guide (The Real Deal)
How many times, strolling through seaside resorts during the summer, have you entered a souvenir shop only to discover that those ceramics or baskets were mass-produced on the other side of the world?
Our "Local" tip is this: don't buy your memories of Sardinia in summer tourist-trap shops. Wait for events like Prendas. Ittiri boasts an ancient artisan tradition. During this weekend, the streets of the village fill with true Sardinian masters. It is the perfect opportunity to buy directly from the producers:
- Masterpieces of Sardinian embroidery and fragments of traditional clothing.
- Unique works in glass, ceramic, and carved wood.
- Artistic bread and traditional sweets, true sculptures of flour and honey.
By buying here, you not only take home a unique and unrepeatable piece, but you also inject money directly into the local economy, supporting families and ancient traditions.
📻 Much More Than a Market: Curiosities and a Dive into the Past
Prendas di Ittiri is not just a market exhibition, but an explosion of rural culture and unexpected surprises. Between one tasting and another, the 2026 program offers unmissable gems:
The "Mario Faedda" Radio Museum: A special opening curated by the Radioclub Coros. Imagine strolling through an ancient rural village and suddenly finding yourself in a technological time capsule, among fascinating vintage radio equipment, vacuum tubes, and ancient telegraphs. A wonderful contrast!
Vintage Charm and Tradition: The streets will come alive with beautiful displays of vintage Fiat 500s, while the majestic staircase of the Ex Convento San Francesco will serve as a stage for the evocative parades of traditional Sardinian dresses, among the richest and most complex on the entire island.
🛑 Logistics: The "Pain" of Parking in Ittiri
We must be honest: Ittiri is a charming historic village, but its streets are narrow, winding, and traffic on festive days becomes extremely difficult. Finding a parking spot near the center is a feat that can ruin the day. Furthermore, the accommodation options within the town (Bed & Breakfasts and hotels) are very limited and sell out quickly.
The Logistical Solution: By choosing Villa Malvasio in Sassari as your Base Camp, you solve every problem. Sleep in an elegant structure, leave your car in our large, secure internal parking lot, and reach Ittiri in just 30 minutes via a smooth road. Enjoy the event without the stress of having to squeeze your car into the town's alleys, and in the evening return to the total silence of our Villa to relax in the Jacuzzi of your Suite.
🎆 Connect the Dots: Your Perfect December
Prendas di Ittiri in early December is just the appetizer of what North-West Sardinia has to offer in winter. With the pleasant temperatures of our December, you can turn a simple weekend into a real long holiday, combining the magic of craftsmanship with major musical events.
Want to know how? Discover our program for New Year's Eve in Alghero 2027 (with concerts by Gabry Ponte and Raf) and get ready to experience an unforgettable end of the year, using Villa Malvasio as your perfect strategic base.

