When we decided to launch our Analog Experience, we knew we were touching a raw nerve. The need to disconnect, to look each other in the eye, and to take back one's time is an urgent matter for many families and professionals in burnout.
However, we couldn't have imagined the extraordinary media coverage generated in just a few days. From the main regional newspaper to national tech information giants, the press has turned the spotlight on Villa Malvasio and our entirely new way of conceiving the Digital Detox.
The First "Soft Reset" in Italy: Consecration by the Media
It’s not every day that major national tech portals cover hospitality. Consecrating the innovation of our project was, in particular, Smartworld, which crowned Villa Malvasio by defining it as the first Soft Reset experience in Italy.
As the article points out, "Bringing your smartphone on vacation means bringing along scrolling and notifications." Self-discipline is not enough. That's why our special time-locked safe – where smartphones and computers are "locked down" until the end of the stay – was also celebrated by Tuttoandroid as a radical and brilliant solution.
Luxury and Disconnection: A New Format
An element that surprised the media, highlighted by the in-depth article in La Nuova Sardegna and picked up by SassariOggi, is the reversal of the retreat concept.
Until now, pulling the plug often meant taking refuge in spartan hermitages. The press understood that Villa Malvasio is not a new isolated facility, but an elegant private villa that adapts on request, converting its spaces for this specific experience. We offer maximum comfort with a swimming pool, hot tubs, and a barbecue area: an environment where screens naturally lose their appeal.
A Family Story in Total Safety
Journalists gave ample space to the experience lived firsthand during a trip abroad with my teenage daughter, which sparked the idea. The sudden lack of internet led to the rediscovery of dialogue.
We do not impose bans that generate arguments, but rather create the perfect stage for human connection. All in total safety: our 24/7 assistance protocol eliminates the anxiety of being unreachable for true emergencies, creating an invisible safety net managed by the management.
How to Organize Your Soft Reset at Villa Malvasio
Since the Analog Experience is a tailor-made journey for the specific needs of each family or group, it cannot be booked with a simple click on portals like Booking or Airbnb.
Every detail, from the duration of the stay to logistical needs, must be carefully evaluated to guarantee you the best possible experience. The first step towards your disconnection begins with a direct chat with me.
👉 Message me on WhatsApp to speak directly with me and organize your personalized experience
Author Signature: Roberto Baiardo Co-Founder & Operation Manager of Villa Malvasio.
With forty years of experience serving institutions and in public security, he now manages the hospitality of Villa Malvasio, combining high-end hospitality with rigorous protocols to ensure luxury stays in total serenity.
Discover Our Press Review
Click on the images to read the full articles published by the editorial teams that have talked about us:
