The Lido of Sassari in Platamona: History, Relaxation, and the Ultimate Parking Solution

Just a 10-minute drive from the gates of Villa Malvasio lies one of the most beloved and fascinating coastlines of the North-West: Platamona, historically known as the "Beach of the Sassaresi".
Its very long coastline, characterized by golden sand and embraced by a cool pine forest, is experiencing a true renaissance today. Whether you want to lay out a towel freely, rent a comfortable sunbed, or sip a cocktail at sunset, the Lido of Sassari offers it all. But to truly appreciate it, we must take a small step back in time.
🏛️ From the Golden Years to Decline: The History of Lido Iride
The seaside history of Sassari is inextricably linked to the birth of the famous Lido Iride. In the 1950s, driven by the then-mayor Oreste Pieroni and visionary entrepreneurs like Sebastiano Pani, a project was born to permanently connect Sassari to its sea.
Lido Iride was inaugurated in 1956, and the following decade (the 1960s) marked its period of maximum splendor. It wasn't just a beach, but a true attraction hub: the famous "casotti" (beach cabins), a large swimming pool, a roller skating rink, tennis courts, and dance halls. It quickly became the social center of the area, hosting performances by artists like Claudio Villa, Teddy Reno, and famous television personalities like Mike Bongiorno.
Unfortunately, in 1987, Lido Iride closed its doors for good. The area was abandoned, turning into a ruin covered in vegetation for decades. However, in recent years, reclamation projects have followed one another, and the entire coastline is rediscovering its ancient tourist vocation, with modern, high-quality services.
🏖️ Experiencing the Beach Today: Free or Equipped?
Today, Platamona is the ideal destination for those seeking a beach day without the stress of massive crowds or limited-access entrances. The offer is perfectly divided to satisfy everyone:
- Free Beaches: Kilometers of sand where you can walk or lie down freely, just a few steps from the pine forest.
- Equipped Beach: If you prefer absolute comfort, you can conveniently rent umbrellas and sunbeds at Lido Sardegna, a modern facility equipped with all the necessary services for a day of pure relaxation as a family or a couple.
🍹 Where to Eat and Have an Aperitif Facing the Sea
The relaunch of the lido also involves an excellent food and wine offer. A few steps from the sand, we recommend two mandatory stops to spoil your palate:
- Ristorante La Riva: Featuring a beautiful panoramic terrace, it is the perfect place to enjoy cocktails and excellent aperitifs, and then stay for dinner lulled by the sound of the waves.
- Silver Beach Bar & Restaurant: Ideal for teasing something delicious, eating with friends, and having a drink while enjoying the breeze and the spectacular view directly on the beach.
🛑 New Parking and Shuttle: How to Avoid Fines
We arrive at the sore point of every tourist location: parking. In high season, the Platamona coastline tends to saturate quickly. Many tourists, unable to find a spot, park in unauthorized areas, exposing themselves to the risk of hefty fines.
To solve this problem and encourage the peaceful enjoyment of the beach, the Municipality of Sassari has inaugurated an excellent logistical solution:
- The New Free Parking: A very spacious parking area of over 7,000 square meters, located in via Stefanelli. Entry is allowed from 8:00 to 19:00 (with the possibility to exit until 21:00).
- Free Shuttle: Every 20 minutes a free shuttle departs, traveling along via Stefanelli, via Pieroni, and via della Torre, with convenient stops to reach various points on the beach.
👉 The Logistical Tip: Avoid the stress of looking for a spot along the road. Set your navigator directly to the new hub using these exact coordinates: New Parking Via Stefanelli.
By staying at Villa Malvasio, Platamona is your "living room by the sea" just 10 minutes away. A place rich in history, now finally equipped to offer you high-quality services without the queues and prohibitive prices of neighboring resorts. Pack your towel, we are waiting for you.

